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Muppet WikiDanny Horn, Founder of the Muppet Wiki shares tips on building a wiki community.

Small wikis are different

Small wikis aren’t the same as Wikipedia. Wikipedia has 43,000 contributors every month. Muppet Wiki has around 50 contributors. 43,000 isn’t just “50, but bigger”. It’s a whole different level of complexity.

Muppet Wiki is the size of an office. Wikipedia is the size of a small city.

That means that a small wiki has different priorities and a different structure, and it needs different rules. “They do it this way on Wikipedia” is not a good way to run a small wiki.

The individual is important

The biggest difference between a group of 50 and a group of 43,000 is that a small group needs to value each individual much more highly.

An individual contributor doesn’t mean that much on Wikipedia. The top ten Wikipedia contributors could all take a month-long vacation at the same time, and it wouldn’t make any difference to the project as a whole. If one person drops out of the project — even a long-time, knowledgeable, valued contributor — then there’s still hundreds, even thousands, who could take that person’s place.

On a small wiki, each individual is important. The top contributors on a small wiki are probably the administrators. They’re the people who understand the structure. They’re the institutional memory. They’re the people who mentor new contributors, and help to referee disputes. If you lose an active contributor on a small wiki, there isn’t necessarily anybody there to take that person’s place. If you lose two or three of the most active contributors, then your wiki is in big trouble.

The other side of that coin is that an individual can also do a lot of damage to a small wiki. One vandal, or one babbling kid, can’t do much to harm Wikipedia — the database is too big, and there’s plenty of people who enjoy finding and reverting nonsense. On a small wiki, there aren’t as many people around to clean up the damage. As we found out on Muppet Wiki, one pestering, clueless kid with a lot of time on his hands can frustrate and exhaust the most active contributors — and if that’s allowed to continue, it can make the active contributors drop out.

Therefore, you need to pay attention to each individual on a small wiki. Each contributor needs encouragement, mentoring, and appreciation. You also need to set boundaries that make the productive contributors feel safe and happy.

People don’t like anonymity

It’s amazing to me that people still believe in the old cliche that “on the internet, people like to be anonymous.” That might be true when you’re searching for porn or sending out viruses, but aside from that, it just isn’t true.

Compare these two ideas about what people enjoy.

  • “People like to be anonymous, and seek out places to hide. It’s satisfying and fun when they can contribute to society without anyone knowing who they are.”

or:

  • “People like social experiences, and seek out ways to interact with other people. They like going to places where they feel well-known, and welcomed. They like being around other people, and when they’re completely alone, they feel lonely and abandoned. They like being recognized and appreciated for their work.”

If you look around at the way the world is structured, it’s pretty clear that people crave social experiences. People work, play and relax in places where other people are around. Sure, everyone needs some alone time, and some people need more than others, but that’s not how we live our lives. People like being around other people.

But people still say, “on the internet, people like to be anonymous.” As if there’s a difference between how we behave on “the internet” and how we behave when we’re walking around in the world. That’s like saying that we become different people when we’re on “the telephone”.

There is no “the internet”. It’s just a communication medium. You’re still a person, with human needs and human feelings, and people don’t like being alone.

A wiki is a volunteer project

There’s one easy way to predict whether a wiki is going to thrive, or stagnate and die: look at the Recent Changes page, and check out how active the Talk pages are. If most of the users have a red “Talk” link — meaning nobody’s ever bothered to talk to them — then that wiki is in trouble.

A wiki is a volunteer project, and the admins should act as if they’re the volunteer coordinators at a non-profit agency.

If you walk into a non-profit agency to volunteer, there’s somebody there to say hello. They get you oriented, and they check in with you about how things are going. If it’s a successful, active program, then other volunteers are there too; they talk to you, and help you out. There’s always a sense that your participation is important, and appreciated. If you’re not getting paid for being there, then they need to give you something, and usually what you get is pride, satisfaction and appreciation.

People who like working alone have their own personal websites and blogs. People come to wikis because it’s a communal project, with lots of people working together on a common goal. They want to feel welcomed and appreciated.

The admin of a small wiki has three essential tasks — to welcome new people, to mentor the new contributors and make sure they know how to participate productively, and to encourage communication on talk pages. Everything else is secondary.

Everybody needs a user name

At Muppet Wiki, we have a User Name policy. We expect every contributor to sign in and create a user name. The first time an anonymous contributor posts on the wiki, an admin posts a welcome message on their talk page that says hello, points them towards the FAQ, and invites them to sign in. The majority of contributors sign in at this point.

Anonymous contributors get a trial period of five edits. If the contributor does five edits without signing in, an admin posts a warning message, telling them that they’ll be blocked if they continue editing without signing in. Many contributors sign in at this point.

Occasionally, an anonymous contributor will ignore the warning and continue posting. When that happens, we block that IP address, with a message that directs them to the User Name policy, and gives them my e-mail address if they want to get the block removed.

Your head just exploded, right? Most wiki people that I talk to about the User Name thing usually have head explosions at this point. Let me summarize the argument: It’s harsh, it’s mean, it’s anti-wiki, it drives away potential contributors. In other words: Wikipedia doesn’t do it that way.

And it’s true, Wikipedia doesn’t do it that way… which is why Wikipedia has hundreds of admins who play an endless game of whack-a-mole with anonymous vandals. Wikipedia’s system works, but at the cost of hundreds of person-hours every day. If those admins weren’t wasting their time reverting vandalism and nonsense, they could be doing productive work on articles.

Wikipedia can afford to waste admins’ time like that because they have 43,000 active contributors. Small wikis can’t afford to waste their most active members’ time.

User names build trust

The User Name policy helps to weed out vandals and creeps — and it also helps to build communication and trust.

Having a stable identity makes communication possible. Contributors with user names build a record of contributions, and a reputation. If the community as a whole knows that a particular contributor is trustworthy, then that can influence how conflicts get resolved. You need a stable identity to earn people’s trust.

Allowing people to sign in with a random string of numbers breaks down the community’s sense of trust and common goals. You can’t build a strong team of trustworthy colleagues that also includes shadowy, faceless strangers.

Setting reasonable boundaries for anonymous contributors proves to your active members that they matter, that this is a group worth protecting and taking care of. Groups like it when the leaders act in the group’s interest. It makes them feel special, and safe. That’s basic group process technique — it doesn’t matter whether the group is on “the internet” or in your living room. That’s how you build a group.

Love your contributors

So, anyway. This is all basically saying the same thing: Love your contributors. They’re working for free. Some of them are spending hours of their personal time every week. The only reward they get is the satisfaction of adding to the project, and the pleasure of working with a group.

That’s magic, it’s pure magic. It’s one of the best things about human nature. We like to work together, just for the pleasure of building something. That’s why I believe in wikis, because wikis are a pure expression of our generosity, our passion, and our strange, quirky enthusiasms.

That’s why you have to take care of your contributors — talk to them, welcome them, take their interests to heart. Learn their names. When something is bugging them or frustrating them, take care of it. Pay attention to them, and make sure they feel appreciated.

These are extraordinary people, doing extraordinary things. Love them.

(Image source: Muppet Wiki) and (Content is GNU FDL Free Doc License)

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27 Responses to “Tips On Developing A Wiki Community”

  1. a wiki. If you are planning something like this, do take the time to read the article. There’s nothing worse than spending all that time getting it set up only to have it crash and burn. Quentin D’Souza, Teaching Hacks.com, June 4, 2007 [Tags: none] [Link] [Comment]

  2. is the size of an office. Wikipedia is the size of a small city. That means that a small wiki has different priorities and a different structure, and it needs different rules. ‘They do it this way on Wikipedia’ is not a good way to run a small wiki.” (bron) Het is vandaag ongeveer drie jaar geleden dat ik “aan de wiki ben gegaan…”. De wiki die ik toen gemaakt heb als basis voor het artikel op de e-learning themasite was (is?) ook een kleine wiki. Belangrijkste verschil is dat

  3. Much is writetn on developing blogs but the Wiki seems a little neglected lately, but Danny Horn’s piece adds a good insight- Small Wikis are different A wiki is a volunteer project The individual is important People don’t like anonymity- that flies in the face of much of the conventional wisdom on people like being anonymous in social networks

  4. 的人来说非常实用的建议。如果你打算干点类似的事情,应该花点时间好好读读。好不容易建立起来却维持不下去,这个感觉太糟糕了。Quentin D’Souza, Teaching Hacks.com 2007年6月4日 [原文链接] [标签: none] [参与评论] 教育的未来 我没有时间去参加这个会议(对不起了,George),但是我当然会关注。希望不必登录就能取得会议的内容和资料。

  5. Teaching Hacks.com » Tips On Developing A Wiki Community

  6. community with particular focus on smaller community wikis. Muppet Wiki has around 50 active contributors and Horns emphasis in this post is on how to value individual contributors on smaller wikis. A good read for anyone starting to build a wiki. Tips on Developing a Wiki Community

  7. McToonish says:

    Quentin D’Souza’s post regarding building a wiki community” While Quentin makes some great points, Rob really brought it home with what he says about the importance of trust. Both of these posts are well worth the read. And be sure to check out Muppet Wiki

  8. Quentin D’Souza’s post regarding building a wiki community

  9. Ruminate says:

    Tips On Developing A Wiki Community

  10. Danny Horn (the brains behind the most excellent Muppet Wiki) shares with Quentin D’Souza of Teaching Hacks fame just what ingredients can help with getting your Wiki out of the ePrimordial Soup and into, um… eVolution…sorry… Tips on Developing a Wiki Community Update: Rampant online technologist Sue Waters has also thrown her hat into the ring with her own Wiki tute site. No Muppets references, but you can’t have everything… Mobile Technology in TAFE

  11. posted a lengthy article offering valuable recommendations about running a small wiki. They observe that a small wiki with 50 contributors cannot be run the same way as Wikipedia, which has 43,000 contributors. Read the whole article: Tips on Developing a Wiki Community. Powered by ScribeFire.

  12. Reflection says:

    Miss Wu 的英語學習網站 (很多教學資源) 熱狗 hot dog 的由來 Christabelle 的英語教學部落 * [教育] What’s Your Life’s Blueprint? Wiki 相關: 維基百科編輯與應用 (中小學教師研習資訊) Tips On Developing A Wiki Community 中輟生相關: 台南市標準化中輟生輔導流程圖 (doc 檔) 臺南市國民中小學辦理中途輟學學生通報及復學輔導注意事項 (doc 檔) 中途輟學學生輔導工作實施計劃

  13. Reflection says:

    Miss Wu 的英語學習網站 (很多教學資源) 熱狗 hot dog 的由來 Christabelle 的英語教學部落 * [教育] What’s Your Life’s Blueprint? Wiki 相關: 維基百科編輯與應用 (中小學教師研習資訊) Tips On Developing A Wiki Community 中輟生相關: 台南市標準化中輟生輔導流程圖 (doc 檔) 臺南市國民中小學辦理中途輟學學生通報及復學輔導注意事項 (doc 檔) 中途輟學學生輔導工作實施計劃

  14. China Digger says:

    Tips On Developing A Wiki Community

  15. Teaching Hacks.com » Blog Archive » Tips On Developing A Wiki Community  - Jun 12, 2007 Digital Web Magazine – APIs and Mashups For The Rest Of Us  - Jun 12, 2007 JSTOR: Journal of Marketing: Vol. 3, No. 1 (Jul., 1938), pp. 84-95  - Jun 12, 2007

  16. A Guide to Conducting Research in a Networked Setting La rivoluzione del web 2.0 conquista le ONG europee Teaching Hacks.com » Blog Archive » Tips On Developing A Wiki Community Knowledge Management in development cooperation Framework on Effective Rural Communication for Development

  17. Tips on Developing a Wiki Community

  18. t really know what you are expecting for. Come on, get freedom on your laptop! Get Ubuntu on your Dell! (tags: dell, ubuntu, windows, freedom, gnu, linux) Teaching Hacks.com » Blog Archive » Tips On Developing A Wiki Community “The individual is important. The biggest difference between a group of 50 and a group of 43,000 is that a small group needs to value each individual much more highly.” and other useful suggestions on how to develop a wiki community

  19. (retrieved on 29/05/2007 from http://www.profetic.org/dossier_imprimer.php3?id_rubrique=110) Horn, Danny (2007) Tips on developing a wiki community, Teaching Hacks 3 June 2007 (retrieved on 05/06/2007 fromhttp://www.teachinghacks.com/2007/06/03/tips-on-developing-a-wiki-community/) Lamb, Brian (2004) Wide Open Space: Wikis Ready or Not. EDUCAUSE Review, vol 39, no 5 (September/October 2004), (retrieved 30/05/2007 from http://www.eudcause.edu.pub/er/erm04/erm0452.asp) Matias, Nathan (2003) What is a wiki, sitepoint (retrieved

  20. Tim Drown says:

    Yes, the size of a wiki does make a difference. Wikis have a ‘critical mass’ just as any community does. I think, however, that it is difficult to specify exactly what the critical numbers should be. Every community is different so the critical amount will vary widely from community to community. There are too many other factors/variables to be able to specify the amount exactly.

    I used to be a beekeeper. The hive or colony of bees had to have a certain number of bees in order for it to survive. Food sources, weather, and disease affected the health of the colony. I think Wikis and all other communities are similar.

    Your advice just makes good sense. The size of a community (any community) is a significant factor in its health. Small communities grow and continue to function IF people in the community pay attention to community values: the things that attracted them to join (and stay) in the first place. Communities are communities because they have shared values and these values are continually reviewed and communicated. If someone doesn’t like the community’s values they should be free to express them but not anonymously. Anonymity is not a characteristic of community. Community members should only be allowed to communicate as real people. If not, then something is wrong with the community. Individuals must feel safe in communicating their ideas. It is the job of the community to make others feel safe enough to participate.

  21. BostonBBS says:

    The BostonBBS admins feel the same way about anonymity – all of our members are asked to use their real names, and register with a real address. I have made some really good online friends there, and it is the first place I turn for advice of all kinds. It’s a diverse group of people, and because people use their real names they are responsible for what they say. Newcomers are surprised that we don’t hide behind user names, but it’s one of the things that makes the place work so well.

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